How Speech Blubs Doubled to 15.6M Impressions and Dominated Speech Therapy Search
Speech Blubs needed to dominate parent-facing speech therapy searches. FlyRank doubled their impressions and cut average position from 15.7 to 6.6.
Key Results
Updated February 2026
About
Speech Blubs
Speech Blubs is a speech therapy app designed to help children overcome speech delays through engaging, therapist-designed exercises. Used by over a million families worldwide, the app sits at the intersection of health, education, and parenting — a trust-sensitive category where content quality directly impacts conversions.
Parent-facing health searches are dominated by established medical publishers (WebMD, Healthline, NHS) and academic institutions. Ranking in this space requires not just technical precision but genuine content depth — Google's YMYL standards mean thin or unreliable content is penalized, while authoritative, structured content compounds in authority over time.
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What We Found
Our audit uncovered the specific friction points capping organic growth.
Four to six separate pages targeting overlapping speech delay queries with no canonical hierarchy, splitting ranking potential and confusing Google's understanding of the site's topical focus
Average position of 15.7 — ranking consistently on page two across the most valuable parent queries, missing the click-through threshold where app installs occur
No internal linking bridge between informational parent guides and the app download / subscription conversion flow
Schema markup absent on condition and activity pages — missing eligibility for medical/how-to rich results on queries where parents make install decisions
The Approach
How we did it.
Technical Foundation
Aligned canonicals, indexation rules, sitemap structure, and on-page formatting for schema eligibility across 4.49K affected pages.
Topic Clustering
Built intent-matched content neighborhoods around speech delay, articulation disorders, stuttering, apraxia, and at-home activities — each anchored by an authoritative hub page.
Scalable Publishing
Templates and consolidation rules to maintain consistency while expanding volume, turning one-off content into a replicable growth system.
The Results
Google Search Console · Affected Pages
Performance
Before → After
Before FlyRank
After FlyRank
Updated February 2026
"Topic authority and a clean technical foundation make search visibility stable and scalable."
— Speech Blubs × FlyRank
Why It Worked
Content consolidation eliminated internal cannibalization and channeled authority into a single definitive page per query family
Topic clusters around speech conditions (delay, apraxia, stuttering, articulation) gave Google a clear map of the site's expertise
Internal linking pathways from informational content to the app download funnel turned educational traffic into measurable installs
Average position improvement from 15.7 to 6.6 moved Speech Blubs into the click-earning zone for its most valuable parent queries
What's Next
The roadmap for compounding on the results already achieved.
Develop video schema and YouTube optimization to capture how-to searches parents perform when looking for speech activities
Build AI Overviews optimization for condition queries increasingly answered in zero-click formats
Expand content into adjacent child development categories to capture parents earlier in the awareness funnel
Add multilingual content for Spanish and Portuguese-speaking markets where the app is gaining traction
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