Legal
Privacy Policy
How we collect, use, and protect your personal information.
Privacy Policy
Last updated: May 6, 2026This Privacy Policy describes how FlyRank (the "Site," "we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.flyrank.com, the AI Visibility tool at ai-visibility.flyrank.ai, or any other website, subdomain, application or product operated by FlyRank (collectively, the "Site" and "Services"), or otherwise communicate with us regarding the Services. For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, free-tool user, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.
Scope of This Policy
This Privacy Policy covers personal information collected through:
- The flyrank.com website and any subdomains we operate;
- The AI Visibility tool at ai-visibility.flyrank.ai, a free dashboard that connects to your Google Analytics 4 ("GA4") property to surface AI-referred traffic and a site-readiness audit;
- Any FlyRank Shopify app, browser extension, API, or other software we make available;
- Email and other communications you exchange with us; and
- Marketing, sales, and customer-support interactions.
How We Collect and Use Your Personal Information
To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information," we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information We Collect Directly from You
Information that you directly submit to us through our Services may include:
- Contact details including your name, address, phone number, and email.
- Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
- Account information including your username, password, security questions and other information used for account security purposes.
- Free-tool registration and installation information including your name, work email, the GA4 property or domain you select, and any preferences you set in the AI Visibility dashboard.
- Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.
Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.
Information We Collect about Your Usage
We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, dashboard interactions (such as features viewed, audits run, settings changed) and other information regarding your interaction with the Services.
Information We Collect through Google API Services
When you use the AI Visibility tool, you sign in with Google and grant FlyRank read-only access to a Google Analytics 4 ("GA4") property of your choice. We may also access certain data through other Google API Services (such as Google Search Console) when you connect your Google account.
This Google data is collected solely to provide and improve the user-facing features of our Services. For details on how this data is handled, see the "Google API Services User Data" section below.
Information We Collect on Installation and Sign-In
When you install, sign in to, or activate any of our Services — including the AI Visibility tool — we receive a notification that you have done so. This installation/sign-in event includes basic account information (such as your name and email address) and the GA4 property or domain you choose to connect. We use this notification to provision the Service, contact you about your account, and as further described in the "Marketing and Advertising" section below.
Information We Obtain from Third Parties
Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:
- Companies who support our Site and Services, such as Shopify (e-commerce platform), Google (sign-in and analytics), and our cloud hosting and email-delivery providers.
- Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.
When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies. Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also see the section below, "Third Party Websites and Links."
How We Use Your Personal Information
Providing Products and Services
We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and other features and functionalities related to your account. For free Services such as the AI Visibility tool, we use your information to authenticate you, connect to the GA4 property you select, generate dashboards, run readiness audits, surface insights, and respond to your support requests.
Marketing and Advertising
We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites. By creating an account, installing or signing in to a Free Service (including the AI Visibility tool), or otherwise providing your contact details to FlyRank, you agree that we may use the contact information you provide and information about how you use our Services to send you these communications. You can opt out of marketing emails at any time using the unsubscribe link in any marketing message or by contacting us.
If you are an EEA, UK, or Swiss resident, the legal basis for these data processing activities is your consent (Art. 6(1)(a) GDPR), which you can withdraw at any time, or our legitimate interest in promoting our products and growing our business (Art. 6(1)(f) GDPR), where applicable. If you are a Canadian resident, we rely on your express or implied consent under Canada's Anti-Spam Legislation ("CASL"). If you are a U.S. resident, we comply with the federal CAN-SPAM Act.
Security and Fraud Prevention
We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.
Communicating with You and Service Improvement
We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you according to Art. 6(1)(f) GDPR.
Google API Services User Data
FlyRank's use and transfer to any other product of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
When you connect your Google account to our application, we may access data from Google API Services (such as Google Analytics 4 and Google Search Console) to provide and improve the user-facing features of our application.
How We Use Google User Data
We use data obtained through Google API Services solely to provide and improve the user-facing features of our application, including:
- Displaying your website performance metrics, search analytics, GA4 traffic data, and indexation status within the FlyRank dashboard.
- Identifying and attributing traffic referred from AI assistants and large language model platforms (e.g., ChatGPT, Claude, Gemini, Perplexity, Copilot).
- Providing actionable insights, channel-mix breakdowns, decay tracking, and recommendations based on your site's search and AI-referral performance data.
- Monitoring and reporting on your website's organic traffic, keyword rankings, and technical SEO health.
Restrictions on Google User Data
We do not use data obtained through Google API Services for any purpose other than providing or improving user-facing features of our application. Specifically, we do not:
- Use Google user data for targeted advertising, personalized advertisements, retargeted advertisements, or interest-based advertisements.
- Sell Google user data to data brokers or any third party.
- Provide Google user data to information resellers.
- Use Google user data for determining credit-worthiness or for lending purposes.
- Use Google user data to create independent databases unrelated to the application's core functionality.
- Use Google user data to train artificial intelligence or machine learning models unrelated to providing or improving the user-facing features of our application.
Transfer and Sharing of Google User Data
We do not transfer or share Google user data with third parties except in the following limited circumstances:
- As necessary to provide or improve user-facing features of our application (e.g., cloud hosting infrastructure that processes the data on our behalf).
- To comply with applicable laws, regulations, or legal processes.
- As part of a merger, acquisition, or sale of assets, with the user's prior consent.
All third-party service providers that process Google user data on our behalf are bound by contractual obligations to handle such data in accordance with this Privacy Policy and the Google API Services User Data Policy.
Revocation of Access
You may revoke our access to your Google account data at any time through your Google Account permissions settings at https://myaccount.google.com/permissions, or by disconnecting from within the AI Visibility dashboard. Upon revocation, we will cease accessing new data from your Google account and will delete any stored Google user data — including the encrypted refresh token and any cached analytics — within a reasonable timeframe, unless retention is required by law.
Cookies
Like many websites, we use Cookies on our Site. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services. We may also permit third parties and service providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites. Cookies on our Site do not access, collect, or process any data obtained through Google API Services.
Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services to work incorrectly or no longer be available.
Our website also recognizes the Global Privacy Control (GPC) signal, which enables you to opt-out of certain uses or disclosures of your information. Other than the Global Privacy Control, we do not recognize other "Do Not Track" signals.
reCAPTCHA
This site is protected by Google reCAPTCHA v3 to help prevent spam and abuse. reCAPTCHA works in the background without requiring any action from you — it analyzes user behavior to distinguish humans from bots and assigns a risk score.
By using our contact form or other interactive features, you acknowledge that your interaction data may be processed by Google reCAPTCHA. This data is subject to Google's Privacy Policy (https://policies.google.com/privacy) and Terms of Service (https://policies.google.com/terms). FlyRank does not use reCAPTCHA data for any purpose other than spam and bot protection.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for contract fulfillment purposes, legitimate purposes and other reasons subject to this Privacy Policy. Such circumstances may include:
- With vendors or other third parties who perform services on our behalf (e.g., IT management, cloud hosting, payment processing, data analytics, customer support, email delivery, fulfillment and shipping).
- With business and marketing partners to provide services and advertise to you. This does not include any data obtained through Google API Services.
- When you direct, request us or otherwise consent to our disclosure of certain information to third parties.
- With our affiliates or otherwise within our corporate group.
- In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations, to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
| Category | Categories of Recipients |
|---|---|
| Identifiers such as basic contact details and certain order and account information | Vendors and third parties who perform services on our behalf, Business and marketing partners, Affiliates |
| Personal information categories listed in the California Customer Records statute | Vendors and third parties who perform services on our behalf, Business and marketing partners, Affiliates |
| Commercial information such as order information, shopping information and customer support information | Vendors and third parties who perform services on our behalf, Business and marketing partners, Affiliates |
| Internet or other similar network activity, such as Usage Data | Vendors and third parties who perform services on our behalf, Business and marketing partners, Affiliates |
| Geolocation data such as locations determined by an IP address or other technical measures | Vendors and third parties who perform services on our behalf, Business and marketing partners, Affiliates |
Third Party Websites and Links
Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites.
Children's Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information from children under 16. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.
As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.
We protect your information using a combination of technical, administrative, and organizational safeguards, including encryption in transit, access controls, and the encrypted storage of OAuth refresh tokens.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.
Your Rights
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.
- Right to Access / Know: You may have a right to request access to personal information that we hold about you.
- Right to Delete: You may have a right to request that we delete personal information we maintain about you.
- Right to Correct: You may have a right to request that we correct inaccurate personal information we maintain about you.
- Right of Portability: You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party.
- Right to Opt out of Sale or Sharing or Targeted Advertising: You may have a right to direct us not to "sell" or "share" your personal information or to opt out of targeted advertising.
- Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.
- Right to Limit Use of Sensitive Personal Information: Where applicable, you may have the right to limit the use or disclosure of your sensitive personal information.
- Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.
- Right to Object: Where we rely on legitimate interests to process your personal information, you may have the right to object to that processing.
- Right to Non-Discrimination: We will not discriminate against you for exercising any of these rights.
- Appeal: You may have a right to appeal our decision if we decline to process your request.
- Managing Communication Preferences: You may opt out of marketing emails at any time by using the unsubscribe option in our emails.
You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below. We may need to collect information from you to verify your identity before providing a substantive response.
Notice to California Residents
If you are a California resident, the California Consumer Privacy Act (as amended by the CPRA) provides you with the rights described above, including the rights to know, delete, correct, opt out of sale/sharing, limit use of sensitive personal information, and non-discrimination. We do not knowingly sell or share the personal information of consumers under 16 years of age. To submit a request, contact us using the details below.
Notice to EEA, UK, and Swiss Residents
If you are located in the European Economic Area, the United Kingdom, or Switzerland, you have rights under the GDPR and equivalent laws, including the rights of access, rectification, erasure, restriction, objection, and data portability, and the right to withdraw consent at any time. Our legal bases for processing include: performance of a contract (Art. 6(1)(b)), legitimate interests (Art. 6(1)(f)), consent (Art. 6(1)(a)), and compliance with legal obligations (Art. 6(1)(c)).
For the purpose of applicable data protection laws and if not explicitly stated otherwise, FlyRank is the data controller of your personal information.
Marketing Communications, CAN-SPAM and CASL
In every commercial electronic message we send, we will: (a) clearly identify FlyRank as the sender; (b) include a valid physical postal address; (c) describe the message accurately and avoid deceptive subject lines; and (d) provide a working unsubscribe mechanism that we will honor promptly. We comply with the U.S. CAN-SPAM Act and Canada's Anti-Spam Legislation (CASL).
By installing or signing in to the AI Visibility tool, signing up for an account, requesting a demo, or otherwise providing us with your contact information, you consent (where consent is required) to receive marketing communications from FlyRank. You may withdraw consent at any time by clicking the unsubscribe link in any marketing email or by emailing us at support@flyrank.com.
Complaints
If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision or lodge your complaint with your local data protection authority.
International Users
Please note that we may transfer, store and process your personal information outside the country you live in. Your personal information is also processed by staff and third party service providers and partners in these countries.
If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at support@flyrank.com.
For the purpose of applicable data protection laws and if not explicitly stated otherwise, FlyRank is the data controller of your personal information.